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The Essentials Edit
Lip Balm, Lip Liner, Lipstick, and Mascara + FREE Clutch

4.7
Rated 4.7 out of 5 stars
321 Reviews
You, or somebody you love, can have it all. Get our full lineup of clean, gentle, and ergonomically designed essentials in the shades of your choice. Comes complete with a complimentary vegan leather clutch in an expandable, holds-everything design.
($150 VALUE)
CLEAN VEGAN & CRUELTY-FREE DERMATOLOGIST-APPROVED

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Grip Stick - Hydrating Lip Treatment

Grip Stick
Hydrating Lip Treatment

An instant hit of hydration.

Grip Stick
Hydrating Lip Treatment

  • Day Date
  • Happy Hour
  • Coffee Break
  • Sunday Brunch
  • Original Clear
The Easy Way - Effortless Lip Liner

The Easy Way
Effortless Lip Liner

A smooth-glide, no-tug precision lip liner designed for full-control contouring.

The Easy Way
Effortless Lip Liner

  • Infra Red
  • Suede in Manhattan
  • Breakfast in Bed
  • Sweet Escape
  • From Scratch
  • Mocktail Moment
The Easy Way - Hydrating Satin Lipstick

The Easy Way
Hydrating Satin Lipstick

Rich, creamy color with a lasting satin finish; applies with precision thanks to our patented grippy case.

The Easy Way
Hydrating Satin Lipstick

  • Rule of Plum
  • I'm So Bordeaux
  • Art Walk
  • OK Dahlia
  • Honey I'm Home
  • Lady Bird
  • Infra Red
  • Espelette
Lashscape - Lengthening, Lifting Mascara

Lashscape
Lengthening, Lifting Mascara

12 hours of smudge-resistant lift, length, and curl in a single swipe.

Midnight Dip
The Clutch - Expandable Makeup Bag

The Clutch
Expandable Makeup Bag

Luxe vegan leather with an easy-clean interior and magnetic closure. The accordion design fits al...
Figgy

Lashscape
• Delivers 12 hours of lifted, lengthened, and curled lashes.
• Formula applies seamlessly in one swipe for a clean, clump-free look.
• Transfer-proof, smudge-proof, and flake-free.

Grip Stick

• Instantly hydrates lips and locks in moisture.
• Relieves severely chapped, dry, and dehydrated lips.
• Feels buttery and cushiony, never sticky or greasy.

The Easy Way Lipstick
• Delivers lasting, saturated color.
• Glides on smoothly with nourishing hydration; doesn’t cake, dry, or settle into fine lines.

The Easy Way Lip Liner
• Creamy, smooth-glide, no-tug precision formula with a velvety finish.
• Visibly contours to instantly give lips a more plump appearance.
• Water resistant, transfer-resistant wear — no feathering or drying lips.

Made for Sensitive Skin and Ease of Use
• Free of fragrance, flavor, parabens, and petroleum
• Dermatologist-approved formulas and awarded the National Psoriasis Foundation Seal of Recognition®.
• The first lip liner, lipstick, and lip balm to receive the Arthritis Foundation’s Ease of Use® certification, making it easy for everyone to use, including those with arthritis and chronic pain.
• Ergonomic grippy cases allow for precision application and easy refills.

  • NOURISH & TINT
    Apply Lip Balm for a hydrated demi-shine finish. If you're using a tinted shade, apply to lips then tap and blend some color on the apples of your cheeks for a healthy flush.
  • CONTOUR & COLOR
    Draw Lip Liner along the outer lip line for natural-looking definition. For a softer finish, diffuse color with your finger and add a layer of Lip Balm. Or, for a bolder look, apply Lipstick from the center outward for rich, satin-smooth color.
  • LIFT & LENGTHEN
    Finish with 1-2 coats of Mascara for a clean, lifted, and lengthened look, day or night.

Find your perfect trio—Lip Liner, Lipstick, and Lip Balm—then wear them your way: soft and natural, bold and defined, or all three layered to build your own lip look. Match your Lip Liner + Lipstick for an effortless lip look.


Breakfast in Bed + Lady Bird + Coffee Break

Sweet Escape + OK Dahlia + Day Date

Mocktail Moment + I’m So Bordeaux + Happy Hour

Suede In Manhattan + Honey I’m Home + Clear

Suede in Manhattan + Art Walk + Coffee Break

From Scratch +Rule of Plum + Happy Hour

Infra Red + Espelette + Sunday Brunch

Infra Red + Infra Red + Sunday Brunch

*Tinted Grip Stick Full Ingredient List: *Full Ingredient List: Caprylic/Capric Triglyceride, Jojoba Esters, Octyldodecyl Myristate, Polybutene, C10-18 Triglycerides, Euphorbia Cerifera (Candelilla) Wax, Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Rapeseed Oil, Copernicia Cerifera (Carnauba) Wax, Butyrospermum Parkii (Shea) Butter, Avena Sativa (Oat) Kernel Flour, Ceramide NP, Sodium Hyaluronate, Tocopheryl Acetate, Trihydroxystearin, Glyceryl Dioleate, Tocopherol, Triolein, Aluminum Hydroxide. +/- May Contain: Titanium Dioxide (CI 77891), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 27 (CI 45410), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Iron Oxides (CI 77499).

*The Easy Way Lip Liner Full Ingredient List: Methyl Trimethicone, Synthetic Wax, Trimethylsiloxysilicate, Octyldodecanol, Silica, Mica, Polyisobutene, Isododecane, Acrylates/Stearyl Acrylate/Dimethicone Methacrylate Copolymer, Polyglyceryl-2 Triisostearate, Dimethicone, Phenyl Trimethicone, Ethylene/Propylene Copolymer, Polyhydroxystearic Acid, Phenoxyethanol, Glycerin, Ceramide NP, Tocopheryl Acetate, Water/Aqua/Eau, 1,2-Hexanediol, Sodium Hyaluronate +/- May Contain: Titanium Dioxide(CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Yellow 5 Lake(CI 19140), Red 7 Lake(CI 15850), Yellow 6 Lake(CI 15985), Red 28 Lake(CI 45410), Manganese Violet(CI 77742), Red 6(CI 15850).

*The Easy Way Lipstick: For full ingredients see HERE.

*Lashscape Full Ingredient List: Water/Aqua/Eau, Copernicia Cerifera Cera (Carnauba) Wax, Glyceryl Stearate, VP/Hexadecene Copolymer, Ricinus Communis(Castor) Seed Oil, Synthetic Beeswax, Polyvinyl Alcohol, Acrylates Copolymer, Palmitic Acid, Stearic Acid, Propanediol, Oryza Sativa Cera (Rice) Bran Wax, Octyldodecanol, Panthenol, Avena Sativa (Oat) Kernel Flour, Ceramide NP, Curcuma Longa (Turmeric) Root Extract, Glycerin, Sodium Hydroxide, Argania Spinosa Kernel Oil, Leuconostoc/Radish Root Ferment Filtrate, Rhus Verniciflua Peel Wax, 1,2-Hexanediol, Hydroxyacetophenone, Caprylhydroxamic Acid, Potassium Sorbate, Hydrolyzed Corn Protein, Hydrolyzed Wheat Protein, Hydrolyzed Soy Protein, Acetyl Hexapeptide-1, Iron Oxide (CI 77499).

Reviews

4.7
Rated 4.7 out of 5 stars
Based on 321 reviews
321 reviews
  • Helen A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    18 hours ago
    Line my lips please

    The best lipliner IMO. Goes in effortless. Love the design. I bought matching color lipstick also. I will be a returning customer

  • Helen A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    18 hours ago
    Finally found the perfect lipstick

    I bought a few colors. I threw out my older lipsticks and keeping only Tilt. Amazing lipstick

  • Helen A.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    18 hours ago
    Effortless

    Sold on this brand. The lipliner glides on and stays on

  • Leah B.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    5 days ago
    Love the tinted lip treatment

    It imparts such a pretty light touch of color, while nourishing the lips!

  • Maryssa S.
    Verified Buyer
    I recommend this product
    Rated 5 out of 5 stars
    1 week ago
    Beautifully accessible

    The accessibility of this product is top tier from the thoughtfully designed packaging, to the ergonomic holder that allows for easy application.

    The lip liner itself is a beautiful high-impact color and glides on smoothly.